Brief 05 - Jewellery Brand Packaging

Asprey London:

Azendi:

 Boodles:

Garrard:

Tiffany & Co:
Trademark green/blue colour and white ribbon bow

Jo Malone:

Anon:
The shape of the packaging net has been influenced by the structure of a diamond, which is visually interesting and different.

Union:

A common thing to note for the brand identities is that the logos themselves remain quite simplistic, in elegant and modern typefaces. The packaging allows the luxury quality of the product to come through with the use of quality stock and print finishes such as foiled and embossing. There is also a common trend of using bows and ribbons to wrap the packaging. I would like to detract from using a bow as it is quite samey and obvious.