SOI & Design Context - Progress Surgery

Just had a progress surgery to discuss my SOI and DC publication. I need to present what I am going to do for FMP next week, so I need to rework a few parts of my SOI to focus it down. I also need to consider:

- DC publication chapters / sub categories
- Finalise 5 main briefs and specify any other briefs
- Umbrella statement - focus down
- Identify studios/designers who are doing what I want to do - identify what I like and why
- Focus down what 'high end' means

In the surgery, I managed to narrow my statement down to:

HIGH END TYPE AND LAYOUT FOR BRANDING, PRIMARILY FOR PRINT.

I feel that this is now focus, clear and what I am about at this moment in time.

Just need to find the last couple of briefs that will allow me to explore this.

Statement of Intent

Here is my Statement of Intent, with more detail than the first draft.