Brief 05 - Jewellery Brand - Typeface Scale & Selection

To create the shapes of the diamond using the phrases that are relevant to that shaw, I chose some calligraphic typefaces to work with to see which would work well. These include: Tangerine Regular & Bold, Arizona, CAC-Champagne, Great Vibes, Lovers-Quarrel. I printed them off in different point sizes so I can trace them over the diamond shapes over a Lightbox to see how the words will fit.

Open publication - Free publishing - More brand


And these are the diamond shapes that the phrases need to fit into. Similarly with the typefaces I printed them off in two different sizes just as I was not sure how the typeface would work within the shapes, as some phrases have less words than the others, so would therefore not take up as much space unless they were in a larger point size:

We Made This

Client: Benwells - Twelve Days of Christmas

'' Benwells, gets inundated with orders for Christmas cards. Most of these are left until the last minute by the various clients – so Benwells wanted to send out a reminder to people to get their orders in early, in exchange for a 10% discount. They asked us to put together a card that would communicate this, while showing off their impressive foil-blocking skills. We wondered what life would be like if even your true love took 10% off, so created an alternate version of the Twelve Days of Christmas. This was foil-blocked in metallic red onto duplexed red and white Colorplan, with the reverse foiled in white, along with a partridge which had been 'reduced' by 10%.''

WeMadeThis

This piece has a strong underlying concept that as been cleverly adapted to the Christmas carol. And works really well through the use of language. The use of language in a clever way, I feel, is the most effective way of grasping an audiences attention, it offers them something to think about and once they 'get it' gives a sense of ownership.

Domenic Lippa & Harry Pearce