Brief 05 - Jewellery Brand - Diamond Info Booklet

Information for the booklet about the diamond shapes, that comes with each purchase

Content used from:

http://www.qualitydiamonds.co.uk/marquise-cut-diamonds
http://www.thediamondbuyingguide.com/round_brilliant_diamond.html

Chapter Press

Some great brochures printed by Chapter press, with some good use of stock and print process.

I really love the use of opaque stock inside the book which allows you to see through onto the next page - in this case they have pretend a red image onto what looks like tracing paper to get this see through effect. I also love the embossing on the supplement, when thinking of my D&AD brief this could be used as a subtle change to each publication.

Open publication - Free publishing - More chapter

Brief 06 - Design Context - Research

I was really inspired by the layout of Vice Magazine, and the way it composites the text with the images given them clarity and space. I also really like the large, bold titles:


DC Context

Brief 04 - D&AD - Rian Hughes Imagery

Here is the imagery I am going to use for the Rian Hughes spread:

Brief 03 - St Martins Research

I'd also like to create some sort of Welcome pack for new patients, and also for existing clients who need to know more information about the new locatio. For that I thought maybe remaking a map could work really well, using the colour scheme:


St Martins Research

Brief 03 - St Martins - Children's Play Area Research

There are quite a lot of activities for children to get involved with when they are in waiting rooms, etc. Here are a few that i found. I quite like the wall mural I think i could adapt this to my work for the St Martins practice, and maybe get the logo involved somewhere: Kids Area Research

BIBA Book

A great publication for BIBa - I found this on the internet I just love the simplicity of the design, as well as it begin sophisticated and luxury. The foiling and colour edging is also a nice touch, which gives it a special finish. The scale of the book is also a good size as it fits a double page spread on a A3 sheet which lowers print costs. It is similar to what I would like for my Design Conext publication has it is very high end, high spec.

Most people will be familiar with the name Biba. Starting as a mail order company in the early sixties and becoming a global fashion phenomenon by the early seventies, Biba became one of the great symbols of swinging London. Biba closed its doors in 1975 but was relaunched in September 2010 (exclusively at House of Fraser).

A lookbook for the re-launch was designed and produced by London based creative agency, Exposure.

The size of the book is 235x170mm, portrait, perfect bound. The 4pp cover is on Notturno 300gsm (a black board) and is hot foil blocked in gold on the outside cover. The 52pp test is printed on our Omnia 200gsm which, although quite heavy for text, really works because of the gilt (gold) edge which runs around the page edges.

Art Director on the project was Simon Boniface. The photography is by Leandro Farina.Print and print production including the superb foiling and gilt edging was by Chapter Press

www.mybiba.com

www.exposure.net

www.leandrofarinastudio.blogspot.com

www.chapterpress.co.uk

http://justinsamazingworldatfennerpaper.blogspot.co.uk/2011/10/biba.html

Brief 05 - Jewellery Brand - Diamond Brushes

I found these diamond effect brushes on deviant art:

They could be really useful for this jewellery branding brief as would be hard to recreate the diamond effect, without having to photograph the pieces myself. They also come in a range of diamond shapes which is perfect for what I have been looking into.

Packaging Nets

Packaging Nets

Brief 05 - Jewellery Brand Packaging

Asprey London:

Azendi:

 Boodles:

Garrard:

Tiffany & Co:
Trademark green/blue colour and white ribbon bow

Jo Malone:

Anon:
The shape of the packaging net has been influenced by the structure of a diamond, which is visually interesting and different.

Union:

A common thing to note for the brand identities is that the logos themselves remain quite simplistic, in elegant and modern typefaces. The packaging allows the luxury quality of the product to come through with the use of quality stock and print finishes such as foiled and embossing. There is also a common trend of using bows and ribbons to wrap the packaging. I would like to detract from using a bow as it is quite samey and obvious.