Progress Crit. - 23/02/12

Just had a progress crit this morning to discuss the the briefs I have chosen.
The first part required us to look around each others work, seeing if the briefs that had chosen was allowing them to reach their full potential, through exploring their main interests. And if there was enough of a range of work begin designed for.

Some feedback I received:
- work is appropriate to SOI
- St Martin's brief is focused on branding, so make sure the deliverables include type and layout related work to fit with SOI
- make sure deliverables are clearly set out in your briefs
- broad investigation of layouts
- not sure if the sketchbooks are helping or hindering your designs
- it is clear you briefs fit the SOI but I would consider thinking bigger.
- brief 4 - Type Circle - how can you take this brief further beyond the deliverables

Regarding the initial feedback we then discussed our own briefs with the group, explaining why we chose them and what they are allowing us to to, that is relevant to our SOI's.

A few more things raised in this discussion to consider:
- brief 2 - Fashion Brand - expand deliverables - go beyond what the client wants - could also design a digital/screen version of the look-book as well as the print version
   - consider the retail environment that the fashion designers garments would be sold in - retail outlook, if they had a boutique shop, what would it look like - go out and photograph shops, windows, walls displays and design for them, layout, signage.
   - how it could work across a website
   - how could the style be adapted to multiple collections rather than just one, e.g seasons - range, scope
- brief 3 - Practice - consider the target audience more in depth - who are they? ask people about their experiences of visiting the doctors (individuals, families, adults, young children) and find out their take on the environment, do they need some form of entertainment in the waiting room - charts - things to prompt them.
- brief 5 - Jewellery Brand - how signage could work across shop layout, environment.
   - product range - explore the materials of the jewellery - do the maths of how many can be packaged
- rethink all briefs of what I can do with them all - pushing the boundaries and expanding deliverables so they are not the obvious/easy choices.