Wednesday, 22 February 2012

Brief 02 - Fashion Identity - Logo Ideas

The logo needs to look classy, elegant, traditional with a modern edge. It will be used alongside a lot of photographic imagery so must not detract from the image. The typeface needs to be kept simple and clear, however a logo/symbol that can accompany the brand name 'Lorin Shepherdson', can be a bit more extravagant as a contrast. The logo needs to be used as a away of the audience identifying the brand as Lorin Shepherdson, so must reflect the style/nature of the brand.

A few typefaces I think may work well:

- PassionSans Light
- AW Conqueror Didot Light
- Big Caslon Medium
- Sanford Book


Lorin creates womenswear clothing designs that accentuate the female figure, using traditional fitting methods such as nipping in at the waist. I tried to incorporate this through the type, the 'R' in the first has a silhouette of the side of a womans' figure however i don't think it is obvious enough and looks quite gothic. The second nips the whole name in the sides with particular curved edges on the 'L' and 'N', which is quite subtle. The third with the first and last name over two lines and centralised has a slight slant with the narrowest part being in between the two words. The fourth is same as the third however with a slightly larger vertical scale.




An idea for how the woman figure could be applied to products:


The logo below is the initials of the designers name in lowercase and joined up. The detail within Lorin's designs means a lot of handcrafting has to be done. This logo idea takes uses this handmade style through handwriting. I quite like this as it is not too obvious.


Here is how the logo looks with the Sanford Book type. I think the contrast between the hand drawn logo and the digitally produced type works really well as it reflect the designs of the clothing, which are taken from old traditional fitting methods and translated into modern designs.












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