Bob Gill Advice

'Unless you can begin with an interesting problem, it is unlikely you will end up with an interesting solution.'

Bob Gill's Book - 'Forget all the rules you ever learned abut Graphic Design, including the ones in this book'

http://www.visualessays.org/the-best-piece-of-advice-ive-ever-been-given-about-graphic-design/

'If you begin with an ill-defined or boring problem you will be totally unable to think of an interesting response.'