The logo uses the a tulip image that represents health, and wellbeing, another image can be seen within the tulip of a figure holding its arms out. I played around with the stem of the tulip wrapping around the type as in a protective wreath to represent the community and that they the practice is their to help. However, it was starting to look like sperm, which could relate the practice to sexual health, which is not the main aim. So I chaged it to a straight stem to make it look more flower like, and I also added more petals. i think this could be developed further into an open flower to show the openness and welcoming nature of the practice. But for the pitch I will send across these initial logo ideas.
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