FINAL CRIT - FEEDBACK

Just had the final crit, which has made me so much more aware of what I have yet to do in the time we have left. So I need a plan to best utilises this time:

Here is some feedback I received:


Brief 1: Fine Art
- very well documented with good time management, to do etc
- put more on first board - product shot of book rather than cover artwork
- think about actual size of boards and size of images
- post up some examples of tother yearbooks and artist books as research for yearbook
- images need to have more impact - get some photos done of proof book or printed sheets - no large pics of a text page page - it doesn't have enough impact

Brief 2: Fashion Branding
- use photos of products rather than artwork
- print out stationary - even if printed in library the compliments slip and letterhead will look good when photographed
-  the plastic tags seem to be back to front!
- the logo works well put with the name - by itself the logo doesn't work as well

Brief 3: St Martins
- could do with more development posted to blog - the project seem to have a big gap so this needs addressing - upload everything
- first presentation board works really well for impact
- on boards - space between the 2 lines and practice don't seem to be equal

Brief 4: D&AD - Type Circle supplements
- good research
- need to show development more - couldn't find any mock ups or development - on blogs or printed

Brief 5:
- jewellery packaging is really clever and neat
- products finished to a high standard - good use of stock and finishes

- photograph jewellery products on something more luxurious

- use photographic work were possible rather than artwork - for Cavello posters

- don't need two boards of photographs of the box - lose a board

Blog:
- all labels and tags are clear and work well
- some images on blog are too big
- thorough
- good documentation of development




In response, and also adding to my to do list here is what I have left to do:

Brief 1:
- Photograph proof copy - cover and spreads
- print and photograph flyer
- finish blogging - ensure nothing is missing
- use photographic imagery on boards

Brief 2:
- print alternate colours for the reverse of compliments slips and letterhead in the library and photograph them for the boards showing how they could change to adapt to each collection (or mocked up)
- photograph business cards - (Lorin should receive these these tomorrow)
- photograph garments with tags and labels and look-book wallets
- attach bag handles
- photograph packaging - wrap something with the gift wrap and clasp
- make swing tags - black with gold foil - with charms
- re-cut charms - wrong way around!
- lookbook and promo flyer - imagery still needed from the shoot - print
- blog

Brief 3:
- blog progress and development
- line in the logo at either side of Practice aren't equal - change this
- finish designing welcome pack and print
- signage and wayfinding mock ups - photoshop in context - interior and exterior
- children's area proposal - mock up what it would look like
- laser -cut the attachable decorations
- photograph door sign with doctor name
- laser-cut clip boards

Brief 4:
- finish designing fold out info posters
- packaging
- print - Monday
- photograph
- do boards - include text

Brief 5:
- print booklet for box - Monday
- wrap for box - bow?
- photograph products on some luxurious material
- mock up in store display
- redo tears of joy illustration
- boards


Brief 6:
- finish binding - hardback - Friday
- foil dust jacket - Monday