TO DO

Various to do lists over the course of the project to keep me focused of what I need to do. For project management:


To do lists

Brief 02 -Fashion - Final Look book design

Here is the final look book that is ready for print:

Open publication - Free publishing - More fashion

After receiving the images from Lorin for the look book on the Friday and having to print it on Monday there wasn't really much time to keep coming back and making changes but I went off the previous designs I did with stock imagery, and Lorin was happy with the design and signed it off to to print. It will cost around £11/12 each to print at uni - which in the end she decided to do so she had one in time for the exhibition

I did some test stitching as it was just a single signature therefore didn't have to bind a few together like my design context book, so it just has a runner stitch down the side in black to blend in with the black cover:





Brief 02 - Look book development

Breif 0 - Fashion Identity - Final Artworks

Final designs for letterhead, compliments slip, swing tags, charms (lazercut), look book wallet, promotional flyer:


Brief 02 - Finals

Brief 05 - In store

I mocked up how the store could look and also use the illustrations on the diamond ring glass boxes and on the walls: Cavello in Store

Brief 04 - D&AD Supplements

Final Designs ready for print 400mm x 400mm double sided matt

Open publication - Free publishing

Open publication - Free publishing

Open publication - Free publishing

Brief 02 - Fashion - Swing Tags

I designed some tags that are in the form of the square diamond shape that is reflective of the logo itself: however once printed and tested I didn't think these worked too well - maybe it was just the colour.

After speaking with Lorin she said that she wanted to include some gold charms with the swing tags that people could keep and even attach to bracelets. This would mean cutting the charms into some gold mirrored acrylic. I thought using black swing tags would probably work better with the goal charms with the name Lorin Shepherdson foiled onto them in gold. I changed the shape to rectangular strips and they now have more of an elegant feel to them:



Brief 02 - Fashion Tags

Brief 06 - Design Context - Book Binding

Binding my publication:

Bookbinding