At the start of the module I was able to choose briefs that I thought I would be able to utilise my skills the best with, and to also improve and learn. I feel they have allowed me to develop my skills that I set out to do and it has helped me focus on who I am as a designer, and to do the type of design that I want. I have pushed myself, and in doing so I have created design work that I am now proud to include as part of my portfolio work. I am now confident that my main interests lye within branding, promotions and publication design.
The first brief, collaborating on the Fine Art yearbook was quite an eye opener, we were able to work closely as a team and each give our input and use each of ours skills to the best of our abilities, each of us having specific jobs, of which mine was mainly to do the layout of the book. Overall I think the yearbook works really well, and after a long process of changing ideas we were able to give them something they wanted. Working on this live brief was an opportunity to incorporate my time management skills working to deadlines, working as part of a team and communicating with clients, which has brought confidence to the work I produce.
The fashion brief was enjoyable as I was working on a sector that I am really interested in. I was able to produce a brand identity for a fashion student, her look book and promotional material. I also did some book binding and working with stocks to create high class, professional printed collateral. Both myself and the client were happy with the results, which overall is what it was all about.
The third brief for St Martins GP Practice was a live brief that I pitched for but didn’t get chosen but decided to carry it through anyway and I am glad I did as I have learned a lot form this brief and about branding, and all the opportunities this brings. I stepped out of my comfort zone as I designed for deliverables and formats that I haven't previously done before including way finding and wall displays. This proved quite difficult as I tried to imagine what the Practice new location would look like, therefore I had to 'make up' what the possibilities could be, as I hadn't visited their new place.
The fourth brief for D&AD, I think I spent the least time on this brief yet it was one of my favourites, I think that when I have less time to do a brief I like the end result more as I don’t spend a lot of time wasting getting initial ideas. I tend to make design decision quicker and since I want a good end result, I seem to work more efficiently and effectively in researching, designing, developing and setting up artworks for print.
The fifth brief I was allowed pretty much free reign as it was self initiated which allowed me to design in any direction I wanted, and looking deeper into the target audience. This was quite a challenge and I had to set myself boundaries, but in the end I created design work that looks as if it would fit in with the high end, luxury sector.
Overall I have enjoyed the FMP project. I am now ready to take the skills I have developed into the real world including brief analysis, reserarch, development, grid system, setting artwork up for print, pre-flighting, knowledge of print process and stocks, craft, software skills, time management and organisation. It has been a long a gruelling project at times but I have learned so much about myself and also the skills that I now have, and I now have work that I will be proud to include in my portfolio.
Tuesday 29 May 2012
FMP - Final Presentation Boards
Brief 01 - Fine Art Yearbook:
Open publication - Free publishing - More publication
Brief 02 - Fashion Identity:
Brief 03 - St Martins Practice:
Brief 04 - D&AD The Typographic Circle
Brief 02 - Fashion Identity:
Brief 03 - St Martins Practice:
Brief 04 - D&AD The Typographic Circle
Brief 06 - Design Context Publication - Final Images
Here is my final design context publication. When binding the book I had to select end papers of which I chose a striking turquoise to shock and intrigue the viewer. It also worked well as I had some turquoise foil of which I foiled the title onto the dust jacket. Really happy with how this looks. I think it looks professional.
Brief 06 - Final Images
Brief 06 - Final Images
Monday 28 May 2012
Brief 03 - St Martins - Final Images
Here are some imagery of the products that I made for this brief including doctor uniform, which I have mock up the logo onto, clipboards and door signs (they had run out of the turquoise acrylic so I had to use blue - but I have manipulated this so it looks turquoise for my boards), logo coasters and some snowflake laser cuts of the toys that can be used to decorate the children's area wall mural:
Brief 03 - Final Images
Brief 03 - Final Images
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