Brief 02 - Fashion Brand - Stationary Development

Taking on the feedback form the last meeting with Lorin I responded to what she wanted.

Business Card:

I printed off these business cards with the two versions of the logo, in opposite colours. With the first with a white froth and black reverse and the other with a black forth and white reverse, to see which she preferred. The type is also centre aligned at the back of the card to keep consistency, as it also can be adaptded the rest of the stationary.

Open publication - Free publishing - More businesscard

Pattern -

I tried working a pattern with the logo in different ways to use at the bottom of the stationary:

 I prefer this pattern where it is bleeding off the edge of the page:

Letterhead:

Here are some versions of the centrally aligned, with the logo dominantly at the top and the contact info at the bottom. I experimented with the use of the pattern at the bottom of the page, on the front, and with an option of using it on the back, which would be a detail for when the letter is folded into the envelope. I prefer he use of the pattern at the back as it is more subtle and isn't overpowering as it is when used on the front. However Lorin may like it.

Open publication - Free publishing - More letterhead

Compliments:

Using the same style as the letterhead with the pattern at the bottom of the slip on the front and also an option of using it on the back. This time I kept the type centre aligned but in one half of the slip so there is white space to allow space for writing on. The 'with compliments' text also runs up the side.

Open publication - Free publishing - More compiments