Tuesday 8 May 2012

Brief 01 - FA Yearbook - Flyer design

Gemma sent me a cropped image of the yearbook cover to be used as the image for the flyer. Since the flyer is A5, (square formats are more expensive to produce) the full circle would not have worked in this format so we decided to work with a crop.

To which I added the text from the exhibition touring info page, using the colour from the inside of the yearbook cover:

Portrait:

 The text doesn't fit right in column next to each other however it could work like this:


Less leading:

Landscape:

The landscape seems to work better for the text as I was abel to copy the column exactly as they ar dint he yearbook which keeps it consistent:


 Slightly changing the leading:


The designs are being pitched to FA along with the printer quotes this week to see what they prefer, and if they prefer a different section of the cover cropped...

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