Brief 1: Fine Art Yearbook
One team member down, we are carrying on the FA yearbook with just four of us so have a bit more work to do, however the group is more focused and communicating better. The stan ideas for the cover are begin worked on and the glitch idea has been scrapped as it just isn't working. I have made a document in inDesign with all the pages needed for the yearbook to get the correct order, and placement of the pages. I have included student pages and images, and dummy text for the other info pages. Still waiting on information for the course ethos, welcome, exhibition, and special projects.
To do:
- Change the font for student pages (titles) Latin Modern Roman
- Include page number - centre bottom
- Work the stamp into the background of the student pages to connect the cover with the inside layouts.
- Info pages - dummy text - layouts
- Make any changes to statements and images - fill any gaps
Brief 2: Fashion Brand
Having come up with a range of ideas for the logo which I have narrowed down to a 5 symbols and 5 typefaces, of which I need to present to Lorin to see which she prefers.
To do:
- Experiment with colour - brand
- Typeface
- How the designs will work across stationary
- Send over to Lorin - pitch ideas - ASAP
- Sacred Feminine identity - colours, textures, typeface
- Promotional flyer ideas
- Look-book concept
Brief 3: NHS
Having pitched the logo concept to St. Martin's they preferred the appearance of a family, as the designs I created are quite floral and feminine - however they liked the colour
To do:
- Logo designs changes
- Print, trace, develop
- Symbol ideas
- Research - questionnaire to people who visit GP practice - environment
- How the designs could work across the GP Practice environment - way finding, etc.
- How the identity can be adaptable
- Stationary
Brief 4: D&AD - Typographic Circle Supplement
Have decided to go with a more personal supplement as it is an addition to the magazine and should have more than just their work, it should be about them as a person. So I have been looking into what people want to know about them.
To do:
- Gather content
- Create questionnaires to send out to individuals who will be being featured
- Research into individuals - choose 3
- Ideas on what to do with content - how it will work - mock it up - experiment
- Look into stock and print process - as the supplements will be keep-sakes
Brief 5: Jewellers Brand
Not much progress made, few ideas for the name and some research into other Jewellery brands.
To do:
- Choose name
- Brand concept
- Ideas for identity and feel for the brand
- Visual identity ideas - logo
- Define deliverables
FOR ALL BRIEFS:
- I need to fully define the deliverables for each brief, the ones I am going to produce and the ones I am going to propose.
- I need to define the formats, scales and promotional methods - explore the impact this has on each brief.
- Get ideas out of sketchbooks and onto Mac, to see how they work, decide which to use, develop 10 of them (or as many needed) variations - make decisions.
- Need pitch boards for each brief - clarify concept and direction - what is begin designed
- Need to speed up my research and development process so I can start design and production
FOR ALL BRIEFS:
- I need to fully define the deliverables for each brief, the ones I am going to produce and the ones I am going to propose.
- I need to define the formats, scales and promotional methods - explore the impact this has on each brief.
- Get ideas out of sketchbooks and onto Mac, to see how they work, decide which to use, develop 10 of them (or as many needed) variations - make decisions.
- Need pitch boards for each brief - clarify concept and direction - what is begin designed
- Need to speed up my research and development process so I can start design and production
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