I took some logo designs to show to Lorin to get her opinion on what she thinks works. I showed her a few type options and also a range of logo that utilised the symbols. I have marked off in red squares which she liked the most.
In these examples of type she was particularly drawn to the ones with the curves in the O's, this was a subtle hint towards the female form, and also attention to detail. The typefaces are simple and elegant, and she had requested a serif typeface as she felt they are more traditional and classic, and she feels they reflect her designs.
I also showed her a few examples of how this could work across the business cards, using various colours from her Sacred Feminine collection, of which she preferred the black and white versions, or maybe a colour muted down on a low opacity.
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