Brief 02 - Fashion - Mood Boards & Collection Inspiration

I asked Lorin to send me some image of her mood boards and of the Parisian architecture that inspired her collection, to give more of an idea of who she is and what she is about. 

Here are the mood boards for Lorin's 'Sacred Feminine' Collection for Spring Summer 2012:

This includes the pantone colours. The colours used represent the 40's, 50s era, through the use of the pastel pink and nude colours. the other colour compliment these and there is also a lime green that is being used as a subtle element to the collection.

I converted the pantone codes into spot colours for print. However, these swatches were for the material, so  have turned out slightly different, I will have to get some actual fabric swatches off Lorin, so I can match them up correctly to the colours that she wants.

Here are some images of the Parisian architecture that influenced her collection. I noticed the fluidity of the designs and the decorative element and painstaking attention to detail. I want to take this fluid, sophisticated, detail across into the 'Sacred Feminine' typeface, as a separate identity, but that also coincides with the Lorin Shepherdson identity, and compliments it. The Lorin Shepherdson identity itself will have to be quite simplistic yet elegant, to as not distract from the garments themselves, when it works alongside them. But the Sacred Feminine can be quite more detailed with an illustrative element.

She also included some shop fronts, with some nice type on the exterior signage: