Brief 4 - D&AD - Supplement content

The supplements are content driven, and what I find out about each individual professional is what is going to drive the design and this information is what will be used as the content. The supplement will be focusing mainly on type and layouts - as it is for The TYPOGRAPHIC Circle, so use of language will be important.

I looked into what information about the individuals could be used for the content:

- About the designer
   - about their work and what they do (bio)
   - area of focus - specialism
   - their studio - how their practice works, location
   - when they started out
- Showcase of their work
   - photographic imagery
-Timeline
- Could be based on key points made at the talks at The Typographic Circle
- Personal
   -what the individual looks like
      - physical attributes/features
      - age
   - personality
      - reserved but has beautiful work - so his would be the focus
      - or is eccentric and gets involved with many things
What inspires them
   - places they go
   - hobbies

This has given me a starting point in what I can start to research and find out about the individuals, before I decide which angle to go into.

An more interesting angle would be looking into a personal approach for the supplements, as this may be the USP of the product as the consumer may more interested about the individual themselves rather than just about the work they have produced, as they will have seen their work before. This would more likely require sending out questionnaire and interviewing the individuals themselves.

So what do people want to know about these individuals, that they don't already know...