Brief 4 - D&AD - Concept Idea

If I was using the content that is personal information about the individual that people don't already know, made me think about how this could possibly work across the cover and keep consistency.

- What you don't know about...   Harry Pearce
- Harry Pearce Uncovered
 - letterforms under covers
 - letterform shadows
 - around the corner
- Secrets
   - whisper
   - Chinese whispers  -message gets corrupted, letters change as the message gets to the next person - noise
     - this could be through word ladders - which are engaging, or anagram (mixed up letterforms)
   - Could be negative - implying that there a lies circulating about that individual and that is needs to be set straight - this is not really what I want to portray

Word ladder, for example -
Harry Pearce
Barry Peirce
Berry Pierce
Merry Fierce
Very Fierce
- this is quite negative - obviously need work if I was to use this idea.

- The truth about... Harry Pearce
- Minimal use of type on cover - using the least letterforms or extracts of letterforms

I was also thinking what could be done with the information I will be gathering:

- text 
   - language - passage about individual using the information
   - quotes of the answers
   - layout and positioning
   - interview style - questions and answers

- imagery
   - individuals work
   - imagery to accompany text  - relative to
      - abstract - don't know what it is - same as you don't know the individual
   - info graphics