pauline.ning is a fashion brand. The design are non-intrusive so the clothes stand out. They reused emboss mold to bring the production cost down.
The designs are simple and elegant, and do not take attention away from the clothes. This is reflected in the type used being simple, clear and clean.
Look-book
By Invite Only is a handcrafted jewellery brand with a rustic art direction. To which they gave an old circus theme. The name card is in a carnival ticket style.
The type used name of the collection contrasts with the type used for the brand name, yet is still in keeping with this carnival/circus theme. The luxury aspect of the jewellery is represented within the use of print finish such as foiling and laser etching into wood, in these well considered designs. They are kept quite simple and you can see where were the circus element has been adapted in a subtle way. I really like the composition of the invite, and I also like the format of the look-book, I think this would work really well as a promotional giveaway for the fashion identity (brief 1)
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